Category Archives: Ingledew, J

Book Review: The A-Z of Visual Ideas. By Ingledew, J

Although not listed as an official course text book I bought this on a whim and have found it to be a good read.

John Ingledew is a name I recognise from my film-shooting days.

The book itself starts with a handy 16 step guide to approaching any creative brief.  I’ve started applying the methodology to course exercises and planning for Assignment 2.  Ingledew first guides us through how to read and analyse the brief before capturing ideas on paper.  He stresses the need to write this down as ideas will often link and trigger others when on the page where they may not otherwise do.

But the real value of this book is in the main section which is divided up alphabetically.  So under ‘A’ are suggestions about Art, Hands, Happy Accidenrs, under H, Mirrors under M, etc.

I’m finding this good for thinking laterally.  It triggers new thoughts and ideas in areas I’d probably never have considered when I get stuck – a bit like a creative panic button to press in emergencies. For example, looking at ideas around ‘colour’ for portrait backgrounds it links colours to associated objects – Green Rooms, Gold, Follow the Yellow Brick Road, Red Letter Days, and so on.  Just enough to kickstart the creative brain into a new direction.

Bibliography

Ingledew, J. (2011) The a-z of visual ideas: How to solve any creative brief. London: Laurence King Publishing.